Joyrichis known for their colorful pop graphics and youthful styles and their new Spring/Summer 2013 collection “Luxury Back Street” is no different. They bring back the street fashion of the late 80′s and 90′s in this collection with floral, camo, leopard and all-over prints. I love the nostalgic feel in their jackets, denim, sweaters, shorts and dresses. I can't wait to get my hands on some of these incredible pieces!
Jessi Jae Joplin is known best as the lead singer of the pop/rock band The Ruckus. With her wild and crazy personality, amazing stage presence (and style to match), Jessi has blown away audiences across Southern California - performing at legendary venues like The Viper Room and The Mint. She also directs and produces her own music videos (featuring talented stars such as VMA nominee KREAYSHAWN, Hanna Beth, Bebe Zeva, Skip Arnold and Whitney Moore). Aside from her band, Jessi is an active fashion journalist and creator of the vintage clothing store "The Fabulous Stains." She currently serves as a featured editor for BUZZNET and contributes to the Lazy Bones Vintage blog (by Audrey Kitching). Jessi even has previous experience working alongside the fashion designers of Heatherette, in the Fashion Editorial Department of JANE Magazine and for the style editors of E! Online. Jessi strongly believes that music & fashion go hand in hand, is highly influenced by bands like No Doubt and Blondie, and is ready to take the industry by storm.