Last week I shot the music video for my band, The Ruckus’, song “Fists or Bullets.” I was super excited because this particular song is actually one of my favorites…it’s very Rock & Roll. And to top it off, my friends Bebe Zeva, Hanna Beth and Whitney Moore were cast in the video. I don’t want to give too much away, but we were majorly channeling The Craft with a touch a Virgin Suicides for this shoot (ouijah boards, crosses, skulls, lace, candles, etc). It was so much fun to shoot and I can’t wait for everyone to see the finished product. Trust me, you won’t be disappointed. In the meantime, check out these killer behind the scenes photos shot by Jessica Frieling, Alyssa Minton, William R. Sloan and yours truly.
Jessi Jae Joplin is known best as the lead singer of the pop/rock band The Ruckus. With her wild and crazy personality, amazing stage presence (and style to match), Jessi has blown away audiences across Southern California - performing at legendary venues like The Viper Room and The Mint. She also directs and produces her own music videos (featuring talented stars such as VMA nominee KREAYSHAWN, Hanna Beth, Bebe Zeva, Skip Arnold and Whitney Moore). Aside from her band, Jessi is an active fashion journalist and creator of the vintage clothing store "The Fabulous Stains." She currently serves as a featured editor for BUZZNET and contributes to the Lazy Bones Vintage blog (by Audrey Kitching). Jessi even has previous experience working alongside the fashion designers of Heatherette, in the Fashion Editorial Department of JANE Magazine and for the style editors of E! Online. Jessi strongly believes that music & fashion go hand in hand, is highly influenced by bands like No Doubt and Blondie, and is ready to take the industry by storm.